May 3, 2018
Anyone who has children knows what kids say they will do and what they actually do can be very different. But recent research headed up by Preethika Sainam shows that teens don’t just do things contrary to what they’ve told their parents; they do things contrary to what they’ve told themselves.
Sainam, an assistant professor of marketing at Arizona State University’s Thunderbird School of Global Management, published “What I think I will do versus what I say I do: Mispredicting marijuana use among teenage drug users.” Photo courtesy of Jade Masri/Unsplash Download Full Image
The research appears in the April 2018 issue of the Journal of Business Research. It was conducted by Sainam and co-authors William P. Putsis, professor of marketing at the Kenan-Flagler Business School at the University of North Carolina, and Gal Zauberman, professor of marketing from the Yale School of Management.
‘Not my kid.’ Oh, really?
“Marijuana is the most widely used drug today,” Sainam said. “According to the latest report from the National Institute on Drug Abuse (NIDA) in 2013, 19.8 million people had used marijuana in