A North Carolina company is making the cannabis industry’s first play for consumers of color with a line of beauty products aimed at ethnic minorities.
The Hemp Excellence line of body lotions, lip balms and CBD capsules went on sale this month at two beauty shops that cater to women of color in Winston-Salem, North Carolina.
The maker of the line, Founder’s Hemp of Asheboro, North Carolina, is in talks to expand Hemp Excellence distribution to South Africa, Ghana, Bolivia and other countries.
“We think this could be a seven-figure brand for us within 12 to 15 months,” said Bob Crumley, controlling shareholder of Founder’s Hemp.
“This is a huge untapped market,” Crumley said.
“We’re looking for maximum market exposure in cannabis, but no one was making packaging or scents or ingredients aimed at a multicultural audience.”
Founder’s Hemp teamed with a marketing and distribution company known for placing products before multicultural consumers.
The company, Segment Marketing Services of Winston-Salem, has