Trailblazers Week celebrates the women who have pushed boundaries and paved the way for others in their industries.
Etain COO Hillary Peckham. Photo-Illustration: by The Cut; Photo: Courtesy of Etain Health
When one thinks about leaders in the cannabis industry, a very specific kind of guy (and it is a guy) comes to mind: white, on the young side of middle-aged, possibly wearing prayer beads. Several versions of this man appear in a 2019 New York Times story about the biggest CBD company in the business; they top MJBizDaily’s list of the highest-paid weed entrepreneurs in the country. Business Insider estimates that white men hold 70 percent of C-suite positions at North America’s largest publicly traded cannabis companies. Hillary Peckham is among the women working to change that image.
Peckham, 30, is the chief operating officer of Etain, a medical-marijuana company she co-founded with her mom (Amy, the CEO) and sister (Keeley, the chief horticultural officer) in 2015. Theirs are the first woman-owned and -operated dispensaries in New York State. The Peckhams started Etain in memory of Hillary’s grandmother, whose ALS diagnosis prompted them to