MUSKEGON — Agri-Med LLC’s three dispensaries — which operate as Park Place Provisionary in Muskegon, Edmore Provisionary in Edmore, and Exit 9 Provisionary in Nunica — will be rebranded and operate as New Standard stores under an agreement announced this week.
The agreement advances a partnership that began earlier this year when Agri-Med owner Greg Maki co-founded a dispensary in Sand Lake with New Standard CEO Howard Luckoff. Southfield-based New Standard opened its first dispensary in Oakland County in August 2020. The company also has commercial grow operations in Gladwin County and Muskegon.
New Standard will control and operate Agri-Med’s three dispensaries while Maki will retain an interest in the stores, according to company officials.
Luckoff is the former general counsel of Detroit-based Rock Ventures LLC, founded by entrepreneur Dan Gilbert, and also served as an attorney for 16 years at Honigman LLP.
Maki’s three dispensaries were the first to open in Muskegon, Ottawa and Montcalm counties. Discussions with Luckoff started about a year and a half ago about combining the two companies, which will help them compete with larger, multi-state competitors, Maki told MiBiz.
“We thought it would be best to take two very strong, successful companies and come