Multistate cannabis operator Red White & Bloom announced on Monday that it is launching a new line of marijuana products to be sold under the High Times brand name at its retailers in Michigan. The move comes following an announcement from High Times in January that the company would be leveraging its prominence with cannabis consumers with a foray into licensed retail sales.
Brad Rogers, the chairman and CEO of Red White & Bloom (RWB), said in a press release that the partnership with High Times furthers his company’s drive to assemble a premium portfolio of popular cannabis brands for Michigan’s regulated market.
“There is no cannabis brand in the world like High Times,” said Rogers. “As the most well-known brand in the community, High Times helped light the way before many of us had even thought about the space. We are on the cusp of a new beginning for both our brands. One that will define RWB and High Times as the best-in-class for generations to come. We are very excited to bring this important goal to fruition and have plans for many other instantly recognizable High Times initiatives. With the rights to High Times and Platinum Vape, RWB