The maker of Samuel Adams beer and Truly Hard seltzer is moving into Canada’s cannabis beverages market.
The Boston Beer Co. says it will create a subsidiary to serve as a Canadian research and innovation hub for non-alcoholic cannabis beverages.
The subsidiary will help the company develop and pilot pot drinks ahead of the possible federal legalization of cannabis in the U.S. and other countries.
Boston Beer says the subsidiary will be led by Paul Weaver, who previously worked for Canopy Growth Corp. and Molson Coors.
– Read the entire article at Yahoo News.